“Russian universities’ main objective is to tell the world their story”: a discussion on university reputation took place in MoscowSeptember 8, 2016
A discussion and a roundtable on university reputation and its impact on rankings were conducted on September 5 and 6, around the time when Vladimir Potanin Foundation university ratings were announced. Members of Russian academia, including Project 5-100 universities, and Moscow School of Management SKOLKOVO Education Development Center took part in the discussions together with Joe Avison, an international expert and the Managing Director of The Chronicle of Philanthropy and The Chronicle of Higher Education.
Roundtable and discussion participants shared their reputation strategies and views on reputation’s impact on university development.
Discussion guests emphasized Project 5-100’s contribution to strengthening the reputation of leading Russian universities abroad.“From the outset, Project 5-100 focused on helping universities develop the stronger aspects of their reputations. Some universities emphasized branding. ITMO is a stark example of this. Others chose totally different starting points. Nonetheless, all the universities have made significant progress. This is a fact no one can dispute. Every institution makes its own choices, reputation is unique and every university needs to develop its unique recipe for reputation management,” stressed Mikhail Antonov, Head of Project 5-100 Project Office (Moscow School of Management SKOLKOVO Education Development Center).
“There are numerous great universities in Russia, rich in history providers of prestigious and quality education. Your achievements in exact and natural sciences, particularly in engineering, physics and IT, are fantastic. Many interesting and wonderful things are happening in Russian universities. However, for a long time, Russia has not been telling the world about its achievements, for many reasons. Project 5-100 has done a lot to jump-start these communications,” noted Joe Avison, the Managing Director of The Chronicle of Philanthropy and The Chronicle of Higher Education.
The interdependence of university and city reputations, importance of rankings as benchmarking tools and ways of boosting reputation were also explored by Anatoly Voronin, Rector of Petrozavodsk State U; Sergey Kadochnikov, Head of HSE in St. Petersburg; Daria Kozlova, ITMO University Vice-Rector for International Activities; and Valery Falkov, Rector of the Tyumen State University. Guests actively participated in the discussion, asked questions, shared their experiences and noted the progress in bolstering reputation of Russian universities. “Project 5-100 is one of the best initiatives recently launched and quite successfully implemented by the Ministry of Education and Science, since it affects the core of our education,” said Sergey Kireev, Dean of Retraining and Reskilling Dept. at MEPhI.
The reputation-related events finished with ranking announcements by Oksana Oracheva, General Director of Vladimir Potanin Foundation. 20 out of 75 participants in the foundation’s Scholarship Program are members of Project 5-100, and six of them took places among the top ten. Just like last year, NRU Higher School of Economics took the gold.