XVIII Seminar-conference of Project 5-100: universities’ achievements in 2016 and global promotion challengesNovember 14, 2016
On November 9-11, Moscow Institute of Physics and Technology hosted the XVIII Seminar-conference of Project 5-100 which brought together around 400 Russian and foreign education experts. In his opening speech, Tagir Aushev, MIPT Vice-Rector for Scientific Affairs and Strategy, presented MIPT’s best practices with his colleagues. The first conference day saw presentations and a roundtable with Times Higher Education experts who talked about THE ranking methodology and global positioning of universities, as well as a workshop on recruiting foreign students and attracting contracts. It was followed by Science Slam, a scientific standup show starring six young researchers from Project 5-100 participants.
The event continued with parallel sessions on criteria of international rankings, real global positions of Russian universities, design of education programmes, technology transfer at universities, funding of innovative research and administration of summer programmes for students.
PR session of Project 5-100, a traditional fixture of the event, brought together heads and staff of public affairs offices and experts in strategic communications and marketing. Vadim Nesterov, Head of MISiS Press Service, made a report on the assessment of university’s PR activities on the basis of Medialogia measurements. Mr. Nesterov presented Project 5-100 participants’ media cases and offered a review of the mass media analysis strategy developed in MISiS. Neil Atherton, an international consultant with Noir sur Blanс, described the nuances in PR experts’ interaction with foreign media for international promotion of universities. He noted research, stellar teaching and methodology as they key strengths of Russian institutions. Dmitry Benemanskiy, Deputy Director of UrFU Media Centre, shared his experience in organizing co-branding projects with regional mass media. There is a growing demand for scientific articles, so university PR departments are increasingly playing the role of communication intermediaries between scientists and journalists, according to Mr. Benemanskiy. He stressed the importance of live interaction and exchange of experience provided by Project 5-100 PR session. Matters of PR were also discussed at Scientific Communications Workshop where Ilya Kurmyshev, Adviser to the CEO and Head of Media and Community Development Group at RVC, moderated a discussion with university press secretaries on the role of science in university promotion.
During roundtable «The Study in Russia Website and the Global Context of Internet Recruitment of Foreign Students», Tatiana Sivakova, Head of Internet Projects at Sociocentre, gave a review of the said website’s performance in terms of recruiting foreign applicants and shared her experience of optimizing site structure and content in order to increase traffic. Fabien Miard, Sophie Knudtzon and Maya Toktorbaeva from Keystone took part in a roundtable on international marketing and spoke about Internet marketing tools, strategies and practices of internationalization. They presented Keystone resources for foreign student recruitment. Maria Vrublevskaya, Head of SPbPU International Marketing and Recruitment Centre, shared her university’s experience in recruiting prospective students overseas.
Nadezhda Polikhina, Acting Director of Sociocentre, made a report and moderated a session called “Scientometrics in Assessment of Research and University Rankings”. Mrs. Polikhina covered the evolution of Project 5-100 participants’ scientometric indicators and current status of roadmap implementation. Head of HSE Scientometric Centre Ivan Sterligov presented Russian bibliometric data and compared the contributions of the Russian Academy of Science and the first intake of Project 5-100 participants. He noted the growing number of publications of Russian researchers in foreign scientific journals. In the next speech, Mark Akoev, Head of UrFU Scientometrics Laboratory, elaborated on the use of API Scopus for assessment and monitoring of a university’s standing in QS subject rankings. Round University Ranking Editor Oleg Solovyov presented the fundamentals of his international rating and the progress Project 5-100 universities had made in it. Pavel Kasyanov, a Clarivate Analytics expert in scientometrics, described the applications of scientometrics in evaluation of cross-disciplinary research. Alexei Lutay, Research Solutions Sales Manager at Elsevier, showcased the capabilities of SciVal by comparing Project 5-100 participants to groups of Asian, German, Canadian, Australian and Chinese universities. “We are well ahead of Western universities in terms of growth rates due to the concentrated efforts of Project 5-100”, the expert noted. The session ended with University Relations Dept. Head of Sociocentre Anton Stativka’s analytical presentation on the performance of Russian universities in Times Higher Education World University Rankings 2016-2017.
The second seminar day saw a discussion on the regulatory framework and current practice of recognition of foreign degrees and certificates in Russia; it was moderated by Larisa Taradina, Head of International Project Management Group at Sociocentre. Experts and members of international departments of universities debated matters of evaluation of foreign education documents and the peculiarities of relevant regulations.
A workshop attended by industry experts, editors, publishers and members of editorial boards of scientific publications focused on exchange of experience in promotion of journals in international scientometric databases. The workshop was moderated by Olga Kirillova, President of ASEP and Director of Neicon, and Aleksey Podchinenov, Director of Urals University Publishing House. Delegates reviewed current progress and discussed the prospects of the journal development programme.
NTI Universities Roundtable was conducted on the last day of the Seminar. Alexandra Engovatova, Deputy Head of Scientific Policy and Administration of Research Department of MSU, made a report on the role of universities in innovation, industry relations, current trends and tools, as well as the findings of NTI Universities Working Group. Tagir Aushev, MIPT Vice-Rector for Scientific Affairs and Strategy, Dmitry Gomer, Head of MIPT Innovative Development Department, Levan Tatunashvili, Adviser to NSU Rector, Sergey Kortov, UrFU Vice-Rector for Innovation, Igor Pivovarov, Managing Partner of NeuroNet IP Accelerator, and Dmitry Ivanov, NPO Saturn Director for Innovation Development, took part in the discussion.
The science section of the Seminar included sessions entitled Quantum, Optoelectronics, Brain and Aging.
The XIX Seminar-conference of Project 5-100 will be held in Samara National Research University on February 15-17, 2017.