Project 5-100 20th Seminar-Conference breaks the attendance recordMay 22, 2017
On May 17-19, Project 5-100 20th Seminar-Conference was held in RUDN University (Moscow). During the three-day diverse program, representatives of Russian universities, Russian and foreign experts and public authorities have been discussing topics such as: academic mobility, internationalization, university's reputation management, rating methodologies, international student recruitment, quality of scientific publications and guidelines for writing a research paper for publication, citation indexes, scientific journals ’ international standards among others.
More than 20 sessions enabled a broad discussion of the important issues, including measures focused on enhancing the competitiveness of Russian universities. More than 140 experts from leading Russian and foreign universities, institutions and rankings agencies gave rise to a broader debate on that matter.
20th Seminar-Conference sets the all-time Project 5-100 seminar attendance record with around 1300 experts and higher education professionals attended workshops and round tables. It continues to be an important platform for sharing best practices and networking.
Deputy Minister of Education and Science of the Russian Federation Lyudmila Ogorodova gave a keynote address at the opening of the high-level segment and participated in a broad range of events. In her opening address Deputy Minister Ogorodova also said that the ministry is interested in the quality development of universities, Project 5-100 participants.
THE and QS presented the rankings methodologies at the conference and told about higher education global trends.
Duncan Ross, Data and Analytics Director, Times Higher Education, analyzed Russian universities’ advancements and progress in THE rankings in 2016-2017. According to the expert, Russian universities are traditionally good in physical sciences and life sciences. One of the advantages of Russia’s higher education is still teaching. According to THE, Russian universities show good results in student-teacher ratios and are among the leaders in attracting foreign students after the United States, Britain and Australia.
Quacquarelli Symonds (QS) focused on the global positioning and effective use of digital media to enhance and promote university’s international standing and development. Natasha Kullinen, Director of digital marketing and content, QS, thoroughly analyzed comparative advantage and strength of StudyInRussia.ru, a digital platform that was created under Project 5-100, Russian Academic Excellence Initiative . Expert said that it is a good website that applies best international practices, and has a tangible, measureable and actionable digital marketing strategy, its main page engages and prompts a user to study the website more, which is the right approach for today. Among the effective tools of StudyInRussia, the expert emphasized a convenient search engine for educational programs, the availability of step-by-step instructions for the prospective students and videos.
Zoya Zaitseva, Regional Director for Eastern Europe and Central Asia, QS, gave recommendations on the use of effective tools for interaction between universities’ PR-services and journalists, and paid special attention to the importance of working and engaging with graduates and alumni as it has a significant impacts on employer surveys . Regional Director analyzed Russian universities advancements in the QS rankings, noting that 28 Russia’s universities are present in this year rankings, 13 of which entered for the first time - thus, Russia became one of the world leaders in the dynamics of expanding the presence of universities in the QS subject rankings.
Head of QS Consulting David Reggio pointed out the high potential of international cooperation of Russian universities with the BRICS countries in such areas as space research, engineering, telemedicine, physics, as one of the best promotion tools. Analyzing global higher education trends, David Reggio said that Russia registered by far a very strong growth in international student numbers. According to the expert, Project 5-100 was making more explicit the purpose and direction of internationalization , student and academic mobility and international cooperation importance to Russia’s universities.
Chairman of the EAIE Marketing and Recruitment Committee Joachim Ekström talked about foreign students’ recruitment and suggested specific strategies and tools to develop and implement a competitive marketing strategy. The expert reformulated the "three pillars of marketing" for the education sector into the following questions: To whom can we best help ? (Market segmentation); How can we help students to succeed in learning outcomes? (Price offer); How can we stay within the budget? (Business model). Joachim Ekström explicitly presented how the answers to these questions can help in building an effective strategy for students’ recruitment.
The live stream in the group Study in Russia, organized by Project 5-100 in cooperation with the VK.com social network, had the great interest of the audience: experts of 10 Project 5-100 universities answered live questions of Russian-speaking current and prospective students. 27 000 people from different countries watched live stream May 18, another 35 000 viewers watched the reply May 19, and the total number of views reached 62 000.
RUDN University Ivad Taraki was recognized the Science Slam winner during intense battle. Best 10-minutes scientific presentation: accurate, intertained, exciting! He managed to tell about his scientific work - experimental methods of treatment for kidney cance – in a simple way, making it as a 10-min standup show.
PR Workshop ”University PR & Communication tackling challenges: finding new ways to achieve your goals” and a special session on scientometrics were organised at the Conference-Seminar too. Scientometrics session on analyzed the dynamics of indicators of the Project 5-100 universities in 2016. The moderator of scientometrics session, Nadezhda Polykhina, acting director of Project 5-100, underlined that the number of publications of Project 5-100 participants, both in the Web of Science and in Scopus, has been growing annually, and the leaders in this indicator are NSU, TPU, TSU, MEPhI and MIPT. A large number of speakers and participants attended the session on the quality of universities’ scientific journals, moderated by Olga Kirillova, president of the Association of Scientific Editors and Publishers (ANRI).